May 2025

The concept of a directory isn’t new. From ancient marketplaces to printed phone books, the need to organize and access […]

The key differentiator is their relational nature. Instead of stuffing all information into a single, unwieldy record, data extensions allow

At its core, a Data Extension in Salesforce Marketing Cloud is a custom table that stores your subscriber and other

Think of Data Extensions as highly specialized spreadsheets within Marketing Cloud. Like any database, they operate under certain architectural c

In the intricate world of Salesforce Marketing Cloud, two fundamental concepts often stand at the forefront of discussion when it

Before we dive into our list of top third-party data providers, let’s first explore why leveraging external data is crucial

If you’ve ever felt limited by standard subscriber attributes or struggled to segment your audience with precision, understanding data extensions

Data Extension in Salesforce Marketing Cloud is a customizable table designed to store information about your subscribers, customers, or any

 At its simplest, a Data Extension in Salesforce Marketing Cloud is a custom table designed to store data. Think of

We dive into the specifics, it’s important to grasp the concept of how SFMC handles subscriber data. Every individual you

A List in Marketing Cloud is a traditional, simplified country email list  way to store subscriber data. Think of it