What Exactly is a Data Extension? A Deeper Dive
Extension can be thought of as a spreadsheet or a database table within Salesforce Marketing Cloud. Unlike a “list,” which […]
Digital Marketing
Digital Marketing
Digital Marketing
The Evolution: From Paper to Pixels
The concept of a business directory is far from new. For centuries, printed directories served as vital tools for commerce,
Digital Marketing
Master the Art of Naming Convention
A disorganized SFMC environment can quickly become a marketer’s nightmare. Implementing clear and consistent naming conventions for your Data Extensions
Digital Marketing
What Defines a Digital Business?
Before diving into examples, let’s understand the fundamental characteristics that set digital businesses apart: Technology-Centric Operations: Digital businesses are built
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The number of visitors reaching your site
From understanding your audience’s deepest desires to optimizing every penny of your ad spend, marketing data provides the insights needed
Digital Marketing
Hyper-Personalized Content Marketing
Content remains king, but its reign is now defined by hyper-personalization. Gone are the days of one-size-fits-all content. In 2025,
Digital Marketing
How to Collect Phone Numbers Ethically and Legally
In today’s digital world, collecting phone numbers is a crucial aspect of building a business or community. Whether you’re a
Digital Marketing
How to Use Phone Number Lists for Flash Sales
Flash sales are a dynamic and effective marketing strategy designed to create urgency and boost sales over a short period.
Digital Marketing
Building a Phone Number List from Your Website Visitors
In the digital age, businesses are constantly looking for ways to engage with their audience and convert website visitors into
Digital Marketing
How to Use Phone Number Lists for Upselling and Cross-Selling
In today’s competitive business landscape, effectively leveraging existing customer relationships is key to driving revenue growth. Upselling and cross-selling are
Digital Marketing
Tips for Personalizing Text Messages with Phone Number Lists
In an era where consumers are inundated with generic marketing messages, personalization has become a key differentiator for businesses seeking
Digital Marketing
How to Use Phone Number Lists to Promote Webinars
Webinars have become an essential tool for businesses and organizations looking to educate their audience, showcase products, or share expertise.